It would appear that Bobby Kotic’s wallet has gotten too full as of late. In a recent announcement, Activision has revealed that they are spending $500 million on Bungie Studios next game, Destiny, for development and promotion.
This being Activision, the amount of money being spent here seems less extreme. Taking a logical look at the situation suggests that this move is less of a risk than initially appears. For one, Bungie isn’t a new studio. They have over a decade of experience behind them and as such know what they are doing. Activision’s relationship with the studio is as classic as it comes. Activision provides the money and publishes the game and Bungie are left to their own devices to makes said game, and so Activision clearly trusts Bungie enough to invest so much in them. Continue Reading
Last week I decided to play Battlefield 3 and of course that meant I had to load up Origin. Usually Origin loads onto the library page but now defaults to the store page, okay you want to showcase that Origin is a digital store, but then pop-ups, “Pre-order Battlefield 4 NOW!” haa, no. I think the EA hate train is departing the station and yes the catering car is, as always, shut.
This pop-up made me pause for thought. If we cast our minds back a couple of weeks ago we can remember a certain EA conference where a certain announcement was made, I even did a blog post on it. Yes Battlefield 4 has only just appeared on the public stage and we’re already marketing the hell out of it. I feel that EA’s marketing department has jumped the gun on this one, either that or someone should take their caffeinated and sugar filled beverages away. The thing is the hate doesn’t have to be focused on EA this week. If we look back even further we can remember the Project Destiny press conference, which was a similar case, the tile was announced, some pictures were shown and some pre rendered footage was seen, not enough for me to throw my wallet at them, but it was food for thought. Continue Reading
Remember the days, when developers would hold press conferences and the people who attended left with new found information to write about. Well it seems things don’t work like that anymore.
The reason I’m bringing this topic up is because of the recent press conference held by Bungie Studios, the developers of Halo, to name their most successful franchise. Project Destiny was the title they were so keen to show of to the waiting press who were all eager to learn what the studio had to offer and boy was the information offered somewhat underwhelming. Guess what guys, we’re making a game. Thanks for that insightful bit of information there. what was shown was some concept art and a trailer/ vidoc Reveal Trailer: Path ways Out of Darkness,of the overall plot of the game, no game play just pictures, very nice pictures but still. All in all, things were said but nothing really got done.
It seems that most public interactions involving game developers these days, are just marketing ploys, if anything the Destiny press conference was just to build hype for the game, we didn’t even get a concrete release date. We notice a similar trend when it comes to public beta tests, devs will release what is basically an online demo to the public as a marketing tool, sure they are still acquiring information about latency and network stresses but deep down you know what is actually happening, marketing. Not on the same level as Dead Space 2’s ad campaign mind you but it a lot more subtle and effective.
I just hope Sony’s press conference tonight is more enlightening, rather than an announcement for an announcement.